E-Business offers great opportunities, but it also demands fundamental changes in the way business is conducted:
- Use of internet for advertising, sales and customer support.
- A new form of direct customer relations.
- New roles for intermediaries.
- Major changes in products and services.
Integrated Modeling makes it possible to visualize the nature of these changes and the impact they will have on your business. It provides a systematic way to identify precisely where and how your business must change, how to prioritize and sequence these changes.
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